Senior CRM Executive

Job Title: Senior CRM Executive Salary: £42,000 per annum Contract: 12-month FTC Location: Luton or Kings Cross | Hybrid Working (2 days in office) We are working with a rapidly growing D2C subscription brand in the pet health and wellbeing space, experiencing phenomenal year-on-year growth and a major brand evolution. With a refreshed brand identity and bold ambitions for customer engagement, the client is looking to strengthen their CRM and automation capabilities to support a seamless omnichannel journey. This opportunity has arisen due to maternity leave cover and offers the chance to play a key role during a pivotal transformation period. It’s an ideal move for someone ready to make an immediate impact while gaining experience across loyalty, personalisation and multi-channel customer communications. The Senior CRM Executive will join a high-performing CRM team to help drive lifecycle marketing and automation initiatives. You'll build and optimise automated journeys across email, SMS and direct mail channels, support the launch of a loyalty programme, and collaborate with internal and external partners to deliver best-in-class campaigns. This is a dynamic and highly collaborative role that blends creativity, technical understanding and a passion for enhancing customer experiences. The Senior CRM Executive will Build, test and optimise automated CRM journeys across email, SMS and direct mail Support the launch and communications of a brand-new customer loyalty scheme Use segmentation and customer insights to personalise lifecycle messaging Collaborate with data, tech and customer care teams to ensure campaigns are customer-first and data-informed Monitor campaign performance and deliver regular insights with actionable recommendations Essential Skills Experience in CRM execution with hands-on knowledge of automated lifecycle journeys Familiarity with CRM platforms (e.g., Emarsys) and a basic understanding of HTML email builds Strong stakeholder communication skills across tech, data and marketing Analytical mindset with a solid grasp of email and CRM performance metrics A curious, proactive and data-driven problem solver who’s also passionate about customer loyalty Benefits Private healthcare and wellbeing support Hybrid working (2 days in office, 3 from home) Dog-friendly offices and summer hours (early Friday finishes!) Career development opportunities and CRM training support We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

Location: The City, GB

Posted Date: 6/14/2025